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Telegram Bot That Trades a Guide for an Email and Nurtures Leads

A person sends the bot the word “guide”, leaves an email and gets the file instantly. A day later the bot sends a useful tip, and three days later it offers a free consultation and passes the warm lead to your chat.

In short

The “Lead Magnet with 3-Day Nurture” template is a ready-made Telegram bot flow in Forgebot that delivers your lead magnet: a person sends the bot the word “guide”, leaves an email and gets the file instantly. A day later the bot sends a useful tip, three days later it offers a free consultation and passes everyone who says yes to your chat.

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The Task

Who It's For and What It Solves

For experts, online schools, coaches and consultants who give away guides and checklists in channel posts. Instead of “DM me”, the bot collects the email with a format check, sends the file and three days later gently asks whether a consultation would help. Sending “guide” again doesn't trigger a second email request.

Who it's for
Expert, online school, coach, consultant
Level
Medium — Texts plus one connection: team chat, channel or AI key. About 10–15 minutes.
What to connect
Needs: team chat
How it starts
The word “guide” or “checklist” anywhere in a message to the bot.
Blocks in the flow
20
Dialogue

How the Bot Talks to a Customer

The bot's messages are taken from the template as is. Highlighted parts are filled in by the bot: your details from Bot Fields or the customer's answers.

  1. Customer

    guide

  2. Bot

    👋 Hi! Here is your free guide “guide title”. Leave your email and get the file right here in the chat.

  3. Bot

    Type your email:

  4. Customer

    name@gmail.com

  5. Bot

    📘 Your guide “guide title”. Enjoy!

  6. Bot

    💡 The tip we promised: your tip

  7. Bot

    Want to go through your case one-on-one with an expert? It’s free and takes 15 minutes.

    • Yes, Please
    • No, Thanks
  8. Customer

    Yes, Please

  9. Arrives in the team chat

    🔥 Warm lead from the guide “guide title” Email: name@gmail.com Telegram: first name link to the subscriber

  10. Bot

    Great! An expert will message you shortly.

The Flow

How the Flow Works, Step by Step

  1. Starts when the message contains “guide” or “checklist”.
  2. Email with format check.
  3. The guide file arrives in the chat; the “Downloaded Guide” tag is added.
  4. After 1 day — a useful tip.
  5. After 3 days — a consultation offer.
  6. “Yes” sends the lead with the email to your chat.
  7. The trigger word again — the guide once more and the nurture from the same step, no second email request.
Setup

What to Adjust for Your Business

  • In your channel post, write: “Send the bot the word GUIDE”.
  • Upload the guide and set its link and title in the bot fields.
  • Change the trigger words if you offer a checklist or a lesson instead.
  • If the person is in the middle of another scenario, the word works after it ends or after /start.
  • /start restarts the conversation with the bot and stops the nurture. The person returns to it by sending the trigger word (“guide”) again: we won’t ask for the email twice and will continue where they left off.
  • A new guide — change its title in the bot fields: people who got the previous one will go through the flow again (email, file, nurture).

Recommendations

  • We recommend putting a direct instruction in your channel post, such as “Send the bot the word GUIDE”, because that word is what starts the flow.

What the Template Doesn't Do

  • /start restarts the conversation and stops the nurture; the person returns to it by sending the trigger word again.
Blocks

Which Blocks It's Built From

Click a block to open its description in the builder reference.

Message

The bot sends a text message. For example: Hi! How can we help?

Media

The bot sends a photo, video, GIF, audio or document with a caption. For example, a photo of the menu or a price list in PDF.

Buttons

A message with buttons to choose from — each button leads down its own path. For example: Menu, Opening hours, Call a manager.

Ask

The bot asks a question and remembers what the person answers. For example, it asks for a name or a delivery address.

Conditions

Several conditions at once — the scenario follows the matching path. For example, split customers by their chosen plan: start, business, pro.

To team chat

The bot sends a message to your team chat or channel. For example, to notify staff about a new request.

Pause

A pause before the next step. For example, an hour after an order, ask whether everything was good.

Save value

Saves a value to use later. For example, store the chosen city and then insert it into messages.

Tag

Adds or removes labels on the customer. For example, mark bought or interested in delivery, then use labels to build a mailing.
FAQ

Frequently Asked Questions

Does the bot check the email?

Yes, the address format. If the address has a typo, the bot asks for it again and shows an example: name@gmail.com.

What if someone sends “guide” a second time?

The bot sends the guide again and continues the nurture from the same step without asking for the email again.

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See also

Leads & quizzesForms, quizzes and lead capture into the contact card.BroadcastsMass and segmented campaigns — scheduled, with A/B tests.Bot Templates18 ready-made flows: bookings, orders, a shop, leads, support.
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