A/B test: randomly splits customers into groups

The block splits the stream of customers into groups at random. You set the variants and their "weights" — the higher the weight, the more often a customer lands in that variant. Each variant leads down its own branch, so you can show one group one message and another group a different one, then compare the outcome. The customer doesn't know they're in a test: to them it's an ordinary chat.

Variants

The list of groups customers are split between. Each row is one variant with its own branch on the canvas.

Variant id

A short technical name that wires the variant's branch to the next step. A new variant is given a free letter (a, b, c…) automatically; a blank name isn't saved.

Variant name

A human-friendly name to tell the branches apart — for example "Short greeting". It can be left empty.

Weight

How often customers land in this variant compared with the others: a bigger number means more often. A whole number no less than 0; next to it the bot shows the resulting share as a percent. If every variant has weight 0, the shares split equally.

Add / remove variant

"Add variant" creates a new row with weight 50, the trash icon removes an extra one. You can have up to 10 variants — on the tenth the add button disappears.

Two variants with weights 50 and 50 — the bot shows half the customers greeting "A" and half greeting "B", and each branch leads to its own offer. A week later you can see which greeting brought more people to an order.